What is FB Influence?
FB Influence is a new guide to using Facebook as a marketing tool. Facebook has over 800 million users in the sharing billions of pieces of content every month, making it one of the most important marketing opportunities on the Web today. Harnessing the marketing potential of Facebook can be one of the key strategies for building a business.
Far from being just another here-today-gone-tomorrow social media platform, Facebook is a vast network with a proven history as a powerful marketing engine. The overwhelming majority – 96% – of US adults who use a social networking site told a Forrester survey that they use Facebook. With membership approaching one billion users worldwide, Facebook represents an enormous pool of leads just waiting to be snapped up.
Facebook’s functionality lends itself naturally to marketing. Features such as easy link and content sharing, image albums and the much-imitated “Like” button mean that information can spread like wildfire from user to user, generating huge amounts of traffic for those who can develop the right content. You can bet that if you miss out on the potential of Facebook, your competitors won’t. Without a strategy, however, it can be difficult to know where to start. Fbinfluence can deliver that strategy.
Fbinfluence has been created by two social media marketing experts: Amy Porterfield and Lewis Howes. Amy Porterfield, for five years a content marketing leader under industry guru Tony Robbins, is the author of “Facebook Marketing All-in-One for Dummies” and edits leading social media website SocialMediaExaminer.com. Lewis Howes is the author of LinkedInfluence, a powerful online marketing guide for the LinkedIn social network. Developed by experts in the field of social media marketing, this online marketing course offers you a complete roadmap for turning Facebook into a lead generating machine.
Fbinfluence aims to allow you to attract targeted prospects who are genuinely interested in what you are selling, developing a community of vocal and active fans who will promote your product or service via word of mouth. As well as inundating you with new leads, Fbinfluence can help you to utilize Facebook to situate yourself as a sought-after industry leader.
The entire FB Influence package is priced at $97. When you decide to subscribe, you’re taken directly to a Clickbank shopping cart page – there’s no upsell, no attempt to tack on extra purchases or hit you with hidden charges. As soon as you subscribe, you have full access to all of the content.
Your subscription buys you access to a membership site. Here you’ll find all the content you need. Lessons in the form of pre-loaded videos guide you through the process of setting up and monetizing your Facebook presence. The course contains four separate modules, each detailing a step in the process. At the end of each module, you’ll find additional materials that will help you to recall and consolidate what you have learned.
- Foundation. Step one outlines the essential principles of the system and how it works. You’ll be shown how you can set up your Facebook page, explaining all the various page options available and showing you how to optimize your page for marketing.
- FBinfluence Blueprint. This second module discusses the strategies developed and used by Facebook expert Amy Porterfield to grow a devoted fanbase around your page. The blueprint includes little-known tricks and techniques to draw in the kind of fans who’ll add value to your page. You’ll also learn how to spur your fanbase into action on your behalf, generating even more leads.
- Engagement. It’s no good having a fanbase and followers on Facebook if they are passive and uninvolved. This section deals with the ways in which you can energize your fanbase, grabbing your readers’ attention and getting them fired up. You’ll receive valuable advice on what to post and when to post it, something that most Facebook marketers struggle to get right. Facebook events can generate buzz and get people involved – this module teaches you how to use events effectively. You’ll also learn about powerful monitoring tools that can help you keep track of activity on your page.
- Super Fans. The fourth and final module describes how you can turn ordinary fans into super fans, valuable assets to your business who will promote you and encourage others to get involved. You’ll learn how to set up and use a Facebook store, how to use Facebook pictures for free advertizing and how you can utilize your page to offer unbeatable customer support. The concluding video kickstarts the whole process with an action plan that you can begin to implement immediately.
FB Influence is a must for anyone who wants to promote a business, organization or cause. Even if you already have some expertise in social media and Facebook marketing, FB Influence has a wealth of useful information that you can’t find anywhere else.